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At Naturchem, we are guided by the principles of nature.

01

We believe in the power of organic, in the beauty of authenticity, and in the importance of caring for the world around us.

02

Every product we create is infused with these values, from the ingredients we choose to our sustainable manufacturing methods.

03

With us, you’re not only caring for your skin; you’re making a more natural and conscious lifestyle choice a reality.

Our Brands

Our three beauty brands: Naobay, Kueshi, and Feel Free, represent our unwavering commitment to quality, purity, and effectiveness. With carefully selected natural ingredients, our brands offer a unique sensory experience that revitalizes and rejuvenates your skin organically and in an environmentally friendly manner.

NAOBAY

Certified natural and ecological cosmetics to care for the skin and respect the environment. Featuring organic active ingredients and packaging made from wood and recyclable materials.

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NAOBAY

Certified natural and ecological cosmetics to care for the skin and respect the environment. Featuring organic active ingredients and packaging made from wood and recyclable materials.

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FEEL FREE

Certified natural cosmetics with simple formulas and recognized natural actives for everyday care accessible to all audiences.

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FEEL FREE

Certified natural cosmetics with simple formulas and recognized natural actives for everyday care accessible to all audiences.

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KUESHI

Facial cosmetics with high percentages of natural ingredients, bold scents, and a variety of textures to captivate a younger audience.

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KUESHI

Facial cosmetics with high percentages of natural ingredients, bold scents, and a variety of textures to captivate a younger audience.

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Why Ecocert?

When you choose Naturchem, you choose excellence certified by Ecocert. With nearly 30 years of experience in organic auditing and certification in France and over 130 countries, Ecocert is the global specialist in certifying sustainable practices. By choosing our Ecocert-certified products, you’re not only caring for your skin, but also supporting responsible practices that respect and preserve our precious environment.

Guarantees of Organic and Natural Cosmetics Certified by COSMOS:

01

Production and processing processes that are respectful to the environment and human health.

02

No genetically modified organisms (GMOs).

03

Responsible use of natural resources.

04

Promotion of the concept of green chemistry.

05

Recyclable packaging.

06

Respect for biodiversity.

History

2007

Naturchem was established as a natural cosmetics laboratory.

2008

We launched KUESHI.

2010

We launched NAOBAY, pioneers in the use of wooden packaging.

2011

We began the internationalization of our brands.

2018

We launched FEEL FREE as a natural reference in mass consumption.

2020

We invested €1.2 million in a new plant and new machinery.

2023

Sherpa Capital fund acquired the company to add the natural skincare category to the group.

2007

Naturchem was established as a natural cosmetics laboratory.

2008

We launched KUESHI.

2010

We launched NAOBAY, pioneers in the use of wooden packaging.

2011

We began the internationalization of our brands.

2018

We launched FEEL FREE as a natural reference in mass consumption.

2020

We invested €1.2 million in a new plant and new machinery.

2023

Sherpa Capital fund acquired the company to add the natural skincare category to the group.

About Us

We have over 2,700 m² of facilities in Massanassa, where we formulate and produce our products, which we distribute nationally and internationally.
Our commitment to sustainability and quality is reflected in every step of our process.

Organic Certifications: Our Commitment to Nature

At Naturchem, we are proud to affirm that our products comply with the most stringent European organic certification standards. We are certified by COSMOS, a standard developed by five founding members: BDIH, COSMEBIO, ECOCERT, ICEA, and SOIL ASSOCIATION, which set minimum standards and harmonize certification norms for ecological and natural cosmetics.